Ground Zero Gardenscapes. A modern garden landscaping service deserved a modern identity. We considered the process behind what Ground Zero offers their clients: sketching the idea, spraying the outlines of each of the garden’s features, and finally digging and planting within these outlines. Each step, no matter how much care is taken, has a little wonk to it: the artist’s hand, the spray, and the way nature has its own ‘straight lines’. Hence adding a wiggle to the icon.