visual design



Your brand identity is pivotal to the look and feel of your business. It should evoke trust and communicate professionalism to your ideal client through strategic, flexible and beautiful design.


A la carte design services are available for those with an established identity and who need additional design support.


For those for whom Social Media an important aspect of their business. Our Social Media Package focusses on all the designs needed to form a coherent identity across your social media.

Brand Identity Design

Comprehensive brand identities designed to resonate with your ideal client. Through strategic and thoughtful design, we will empower you with a full brand suite to ensure cohesion and consistency across all your platforms. 


 This is for the client who feels closely aligned to my work, and can trust a more expedited process, including less design briefing, strategy, and revisions.

Timeline: 2 weeks from start date (dependent on your feedback)


+ Client Questionnaire & Mood board
+ Primary and Secondary Logos
+ Brandmark
+ Social Media Profile Logos
+ Brand Colour Palette
+ Mini Brand Guideline Sheet 


Please note that each project is quoted individually, dependent on your unique business case.


This package includes extensive creative consulting, market research, and brand strategy, to equip you to create consistency in all of your brand communications.

Timeline: 4 weeks from start date (dependent on your feedback)


+ Consultation Call
+ Client Questionnaire & Optional Consultation Call
+ Comprehensive Brand Strategy 
+ Mood Board and Creative Direction 
+ Primary and Secondary Logo 
+ Brandmark/Icon
+  Custom Brand Patterns, Textures, and/or Illustrations
+ Suggested Typography
+ Brand Colour Palette
+ Mockups of Brand Execution
+ Comprehensive Brand Guideline Sheet
+ Social Media Profile Logos
+ Launch Graphics
+ Brand Launch Support


Please note that each project is quoted individually, dependent on your unique business case e.g. illustrations.

Graphic Design

We offer a range of additional graphic services which can be added to packages or as stand-alone products. When you enquire, simply share with us which additional deliverables you are interested in, and we can craft a custom package for you.

* Logo Design
* Business Cards
* Loyalty Cards
* Thank You Cards
* Gift Cards
* Menu Design
* Stickers/Labels
* Simple Packaging
* Social Templates
* 2D Illustrations / Icons
* Brand Pattern

The Process

I have spent my 20 year career as a freelancer / business owner refining a process that works with you. The process for something as fun as design shouldn’t be tiresome and confusing. The outcome of every project has always left myself and my clients feeling relaxed and confident in what we have made together.

Sent an enquiry? Great! This is where we’ll start chatting about how we turn your project into a dream! I will send you a Brief questionnaire – and if you have a pinterest board, this will come in handy for the direction. A discovery call can be booked if this is your preferred method of contact.

This is where you’ve signed up and I get to work interpreting your needs. Regardless of the package or service that you’ve chosen, the design exploration takes 3-5 working days. Once I’ve sent through the first draft, it is up to you to determine the leadtime.

Based on your feedback, I will make changes to refine the concept.

Yay! It’s time to launch! Once you’ve signed off on everything, I will start exporting all the required files and finalise your brand guideline or instructions.

Chances are, you won’t be done with me just yet. I am always around and ready to help you with any queries, questions or reasonable changes you might need.

Want to work together?

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